Case Study: Atlas Builders and Padel Haus - A Journey of Expansion and Partnership
Team Overview
Atlas Builders
A reputed GC known for its expertise in commercial and residential construction projects.
Padel Haus
An emerging chain of premier padel clubs, offering state-of-the-art facilities and an exceptional playing experience.
Yagudayev Architecture Studio
YAS combines quality design and in-depth zoning, code and construction expertise with the realities of working around the country.
Studio Nora O’Neil
Nora O’Neil is a New York City-based interior designer with a cross-disciplinary studio that spans residential, hospitality and commercial projects.
Capricorn Retail Advisors
A boutique real estate advisory firm at the forefront of retail, with an extensive national track record leading both Landlord & Retailer strategy.
Background
In 2020, Padel Haus embarked on its journey to establish the first premier padel club in New York City. Recognizing the need for a reliable and proficient construction partner, Padel Haus engaged Atlas Builders as their general contractor. The successful completion of this initial project laid the foundation for a long-term partnership.
Santiago Gomez, Founder and CEO, Padel Haus
“Our collaboration with Atlas Builders marks a significant step forward in expanding our vision for Padel Haus. Together, we aim to create state-of-the-art facilities that not only elevate the sport of padel but also foster a vibrant community for enthusiasts and newcomers alike.'"
The Williamsburg Project
The Williamsburg project was a significant undertaking. Atlas Builders was tasked with converting a large industrial space into a modern, multi-court padel tennis facility. The project included:
Structural Modification: Relocating structural columns and demolition of existing floor slab. New concrete footings and level slab to meet regulation requirements.
Facility Design: Implementing innovative design elements to create an inviting atmosphere.
State-of-the-Art Installations: Installing high-quality padel courts, lighting, and amenities.
Atlas Builders delivered the project on time and within budget, exceeding Padel Haus’ expectations. The Williamsburg club opened to rave reviews, quickly becoming a popular destination for padel enthusiasts.
Max Talpalar, Principal, Capricorn Retail Advisors
"Atlas Builders goes above and beyond to provide an exceptional experience for their clients. They are responsive, creative, and very easy to work with. I find myself recommending them all the time. As an advisor to many retailers, they are a partner i'm always pleased to work with."
Expansion to Additional Locations
Buoyed by the success of the Williamsburg location, Padel Haus decided to expand its footprint in New York. After raising a Series A capital round In 2022, they planned to open two additional locations in Dumbo and Domino Park, Brooklyn. Given the seamless experience and quality work in Williamsburg, Padel Haus once again turned to Atlas Builders, this time as a design/build firm, with Atlas leading the project from pre-lease planning through sign-offs.
Manhattan and
Brooklyn Projects
Dumbo. Situated in a prime area, this project involved transforming an old warehouse into a luxurious padel club. The challenges included adhering to stringent zoning laws and incorporating advanced acoustic treatments to mitigate urban noise.
Domino Park. This outdoor project aimed to create a community-centric padel club with extensive recreational facilities. The design emphasized eco-friendly materials and sustainable construction practices.
Becoming Padel Haus’ In-House Construction Expert
Recognizing the strategic importance of having a dedicated construction partner, Padel Haus proposed an expanded role for Atlas Builders. This new role combined the responsibilities of an owner’s representative, construction manager, and leadership executive. The aim was to integrate Atlas Builders more deeply into Padel Haus’ operations to support future growth and maintain high standards across all planned locations.
Owner’s Representative.
Advocating Padel Haus' interests in all pre-construction-related matters, appointing strategic design partners.
Ensuring alignment between construction activities, means and methods and Padel Haus' business objectives.
Construction Manager.
Overseeing all construction projects from inception to completion.
Coordinating with architects, designers, and subcontractors to ensure quality and timeliness.
Implementing cost-control measures and optimizing resource allocation.
Leadership Executive.
Contributing to strategic planning and decision-making processes.
Driving innovation in construction techniques and facility design.
Establishing and maintaining industry partnerships to enhance Padel Haus’ competitive edge.
National
Roll Out
Following the formalization of Atlas Builders' role as Padel Haus' in-house construction team, the first two projects under this expanded partnership are underway.
Upcoming Locations
Nashville, Tennessee (2024)
Denver, Colorado (2025)
Atlanta, Georgia (2025)
Outcomes & Impact
The formalization of Atlas Builders' role had several positive outcomes.
Streamlined Operations.
With Atlas Builders managing all construction-related activities, Padel Haus can focus on its core business of operating and expanding padel clubs.
Consistency in Quality
& Design Execution.
Ensuring uniform standards across all locations helped Padel Haus build and replicate a strong brand identity.
Strategic Growth.
The collaboration enabled Padel Haus to plan and execute new projects more efficiently, supporting rapid expansion.